About us


One day in 2013 two young women Golnaz Alavi, born in sunny Tehran, & Caroline Schaul, born in beautiful Sweden, decided to follow their dreams and take affordable luxury closer to high-end jewelry design & quality.

Lallure combines heritage jewelry with contemporary colours, shapes and stones giving modern jewelry a completely new face and iconic style. Customized and handcrafted in Persia makes each piece unique and one of a kind.

“Our vision is to treat the modern women of today to a touch of everyday luxury and styling flexibility. Using semi –precious beautifully colored stones and combining it with affordable, yet durable rose gold plated silver helps us to realize this. The concept of mixing & matching different styles from our collection also makes jewelry more fun and on-trend and at the same time more wearable as you can create your own signature style and change it day to day depending on your mood or what you are wearing. Jewelry today has become the ultimate fashion statement”